Hello. I’m Anthony. Welcome to my website. I've spent 15+ years as an independent Creative Director working for elite agencies and in-house brand teams.
Sometimes I contract as a copywriter and other times as an art director depending on what a project needs. Sometimes I do both jobs.
You’ll often find me working alongside strategists and stakeholders, asking lots of questions (and actively listening) to bridge creative and brand planning.
I've operated as a creative lead with client-facing relationships up to the CMO level. I'm also just as happy to work as an individual contributor collaborating with cross-functional teams to make the proverbial donuts. 🍩 🍩 🍩
Over the last few years I've been integrating to AI into my workflows. It has real limitations, but if you bring good ideas it's an extraordinary force multiplier.
That’s about all I got. Thanks for visiting. Click around a bit. Hopefully everything is clear and simple. Hit me up with any questions:
anthony.clune@gmail.com
Publicis
Pfizer, Samsung, PayPal
Bonfire Labs
Google, Toast Inc., Rarible NFT, Lanzatech
HUGE
Vanguard, AIG, Thomson Reuters, Aveda, Brooks Running, Pantone, New Biz
Ogilvy
IBM, UPS, Qualcomm
Crispin, Porter + Bogusky
Old Navy
Google Creative Lab
Daydream VR Launch, Next Billion
FactorSF
Ema AI
Black Spot
LG, SYFY Channel
R/GA
Verizon
Code and Theory
Xerox New Biz Pitch
Havas Worldwide
Weight Watchers, Teva Pharm, GSK
Herman & Scheer
Gainful, Mode, Quid
Special Guest
Qualcomm, Snapchat
National Football League
NFL Player Engagement
McCann Worldgroup
Instax New Biz Pitch
Ghost Robot
Grubhub, Brooklyn Brewery
TBWA / Chiat / Day
Trident
AKQA
Nike
Wieden+Kennedy
Gillette New Biz Pitches
Translation LLC
Budweiser
Greencard Pictures
Polywork
360i
Stella Artois
Wexley School for Girls
Microsoft, XBOX
The Evolution Bureau
Adobe, Cake Boss
Cooper Spirits International
St. Germain Elderflower Liqueur
New York University - Master of Fine Arts
Studio Art / Visual Culture
St. Olaf College - Bachelor of Arts
Studio Art
ONGOING ED
Upright Citizen’s Brigade
Short Form Comedy Sketch 101 - 301
Gotham Writers Workshop
Feature Screenwriting Masterclass
A Recipe for Great Creative
In my personal work I'm an artist. In my professional work I subscribe to David Ogilvy's take in his landmark book.
"I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it creative. I want you to find it so interesting that you buy the product."
David Ogilvy
Or in other words. The measure of great creative isn't how many awards it wins. Whether it's an ad, a product, a web experience, a keynote, or a trade show booth…it should solve business problems and help your customers have a better experience. Ideally resulting in your company making more money. If it’s not, it’s just a waste of everyone’s time.