Hummingale is a quickly growing challenger brand in the $8 Billion Dollar US Flower market. Watch out 1-800-Flowers they’re coming for your lunch! Starting in Portland OR Hummingale is currently spreading across the West Coast.

FROM FOUNDER FILM TO CONTENT LIBRARY

This 16:9 founder film lives on owned properties and investor decks. It explains, and more importantly SHOWS, the beautiful product.

The 6K footage we shot functioned as a vertical content library. Used to iterate winning ads. After 3 rounds of test and learn we settled on 18 winning ads. Unique short formvideos for Meta ads to feed the algo. See the highest performing ads down the page.

SOCIAL ADS: CREATIVE LIQUIDITY

For media buying context, Meta talks about liquidity - - In both audience and creative. Meta’s also REMARKABLY good at finding customers and the company has done a great job getting people to be open to considering new brands from the ads they see while scrolling.

You just need clarity of message and some nice tape to show how awesome your product is. It’s really not that complicated at the end of the day.