IBM Power 8 Systems Brand Film
I wrote and creative directed the production of this B2B brand film. And ran point IBM’s server group's CMO. I ran a workshop with their lead chip engineer - to make sure we got all the tech stuff right in the animation.
IBM makes the servers that make our modern commerce tick. A microchip like an industrial wood chipper for big data.
Films like this can feel dry, but in some ways are more important than big emotional TV spots, because they give c-suite tech decided the information they need to sign big checks.
Animated by Nice Shoes in NYC.
Launch Site:
IBM Watson Business Group
Remember when IBM Watson won on Jeopardy? Orchestrated by Ogilvy, in what is probably the greatest piece of branded content of all time.
As this unfolded, IBM was busy transforming Watson into a money-making juggernaut that would transform the fields of customer experience, health care, finance, and scholarly research.
When they were ready for business, IBM CEO Ginni Rometty tapped Ogilvy to update Watson's marketing campaign microsite with all the important business offerings and initiatives.
To make this happen I worked with CD Anne Davison and a team of developers, content strategists, and UX designers to create a media rich parallax / accordion site.
