Hello. I'm Anthony. Welcome to my website.
I’m a Creative Director / Lead Copywriter who helps brands connect with customers through big ideas that solve business problems.
The work should speak for itself. So please scroll and click around a bit. If you like what you see, let’s talk.
About Me Page Click Here
Platforms & Integrated Campaigns
360 integrated campaigns and strategic platform thinking built to hold up across TV, social, and everything in between.
UPS: United Problem Solvers
Global Tagline, 360 Campaign Development
TOAST INC.
AI Product Launch Film, TVC, Paid Social
AIG: We See The Future In You
Global Rebrand, 360 Campaign Development
Startups: Brand Architecture / TOV Systems
Tone of voice and brand building from the ground up, taking startups from a blank slate to a full suite of brand language and comms strategies.
GAINFUL
Tagline, Manifesto, Launch Website
QUID
Launch Website, Brand Film, TOV Guidelines
MODE
Tagline, Manifesto, Launch Website
Rebrands & First Impressions
Big companies looking for new positioning, newer companies looking to breakthrough. These are the campaigns built for the moment.
TEVA: Make Better Days
Global Tagline, 360 Campaign Development
MADE WITH IBM
Hackathon, 360 Campaign, Launch
BRIGHTSPEED INTERNET
Brand Platform, Launch Campaign, Tagline
Product Explainers / Brand Films
Scripts and short films that make a complex product or platform make sense.
Polywork
Script writing, Brand Film
IBM Power 8 Systems
B2B Explainer Animation
Ema AI
Brand TOV, Website, Explainer Videos
Experiential Activations & Exhibits
Brand work built for the physical world: exhibits, activations, and live events.
NCAA + UPS:
Courts for a Cause
Brand activation, Social Mission Marketing
Qualcomm Inventor Lab
Interactive Exhibit, Keynote, Planetarium Film
Pizza the Musical
Branded content, Exhibit Film
Social-First / DTC Performance
Fast-moving, social platform-native work built to perform: social content, retail, and direct-to-consumer brand building.
PANTONE SUPERBOWL #BigGameColorCommentary
Real-time Twitter Activation
RYDESAFE
Product Design, Logistics, Programmatic Video Production
HUMMINGALE
Visual ID, Founder Film, DTC Paid Social
Brand Guidelines, Messaging Architectures, GTM Strategies
Strategic positioning, comms strategy, and competitive analysis: building the systems and messaging architecture behind complex, established organizations.
Thomson Reuters
Brand positioning, launch film, SaaS Sales Tools
Thermo Fisher Bioproduction
Brand platform, B2B campaign
Aveda
VizID Refresh, TOV Refresh, Strategic Postioning
PASSWORD: pizza
Brand Manifestos Voice & Content Series
Manifesto-driven brand voice and content work for companies staking out where they stand in a crowded marketplace.
LanzaTech
Pre IPO Brand Buidling, Website, Launch Assets
PASSWORD: pizza
Varo Bank
Strategic Territories, Manifestos
PASSWORD: pizza
GrubHub Content Series
Scripts, Social, Activations
PASSWORD: pizza
Define The Category & Upstream Product Development
Getting in early: writing and strategic thinking built upstream of a product or category,
before the rules are set
ZOZO
Naming, Product Design, Launch, GTM Strategy
PASSWORD: pizza
VISTA PRINT REDESIGN
AI platform manifesto, Explainer Film
PASSWORD: pizza
BUDWEISER:
Made in America Festival
Branded Documentary Short, Activation Campaign
Experimental Marketing & Side Hustles
The odd ones out: standalone brand and product ventures that don't fit neatly anywhere else. Should probably cut this section, but who’s counting?
TONKY DESIGNS
E-Commerce Site and Launch Campaign
HABELIS
Private Label Fashion Brand
ZERO PROSTATE CANCER
Brand Overhaul, Father’s Day Activation